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Ah yes, the good ol’ Law of Attraction. Think deeply about something (funnily enough, usually money) and you will attract it. Well that’s the gist of it.

For sure, the many gurus and alleged practitioners do like to dress it all up with mysterious sounding jargon, pseudo mystical paraphernalia and a whiff of scientific plausibility, but at heart it boils down to what I just said. Plus it’s total bollocks.

No one can attract anything with their mind. Uri Geller can’t really bend spoons by focusing very intently. Fortune tellers have no more of a clue what will happen in the future than anyone else. This is all the realm of charlatans and hocus pocus. We know this because we have the actual Law of Physics among other tools for discerning fantasy from reality.

But why though has a frothing at the mouth, swivel-eyed, howling at the moon, certifiably bonkers idea become so pervasive?

Certainly, the internet is absolutely awash with folk following and promoting this ludicrous nonsense.

The answer, as ever, is that it’s all about the money, money, money. Jessie J may not want loadsa loot, but there are plenty who do. And they don’t want to work (or indeed think) terribly hard to get it; which makes them easy meat for the vultures pushing scams of one sort or another.

People want to believe that they might win the lottery, make easy money from online trading a couple of hours a day (I don’t suppose I might interest you in some proven binary options trading strategies? – my offering at least has the merit of some verifiable math to back it up), or enjoy the affluent idyll that the purveyors of LoA dangle before them.

The world is not short of indolent dolts and when other people tell them that, yes, these things are truly possible with little or no effort on their part, they will eagerly swallow great handfuls of regurgitated half baked tripe. For example “There is a thinking stuff from which all things are made, and which, in its original state, permeates, penetrates, and fills the interspaces of the universe. A thought in this Substance produces the thing that is imaged by the thought.”

No, I didn’t make that up – Wallace D. Wattles did, in his book The Science of Getting Rich. Like a great many such books, while it made the author rich it did little, if anything, for its readers. Nor does it contain even the slightest amount of science. But let’s not nitpick eh?

It’s also worth noting in passing that around this time (late 19th, early 20th Century) William Walker Atkinson penned “Thought Vibration of the Law of Attraction in the Thought World” and some years later Napoleon Hill made himself rich, not by merely thinking but by writing a book called “Think and Grow Rich”. This was also a period of time when séances, ouija boards and interest in the occult were very much in vogue. Read into that what you will.

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